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Corporate sustainability is reaching a tipping point. Despite the poor economy over the last several years, companies are increasing their commitments to sustainability initiatives, the opposite of what one would expect if sustainability were simply a luxury to be enjoyed in good times. Continue reading Corporate Sustainability – A Tipping Point?…  
Google recently was ranked highest on Greenpeace’s annual Cool IT Leaderboard. And that truly is cool. Too many of us give technology a free pass when it comes to sustainability. It’s great to see that some very powerful companies are making clean energy a priority. Marketing, like IT, needs to make a conscious effort to get ahead of the sustainability issue. Our impact on the environment isn’t obvious, the same way it is in the manufacturing industry, industrial farming, mining, construction, transportation or any of a dozen other businesses. But what we do, especially in the aggregate, is a driver of consumption. And we consume resources just in the day-to-day plying of our trade. I’d love to see a similar challenge in the field of marketing and advertising. It would be tough. But that’s what makes a challenge worthwhile. Continue reading Can marketers win the sustainability challenge?… 
Going green in your business is not only good for the environment; it’s good for your bank account. When you operate efficiently, less energy and raw materials are required, both of which cost money. Show consumers how much more eco-friendly and less toxic your product is, compared to your competitors, and they will be more inclined to buy from you. Invest in the success of your employees and the communities you operate in, and you are on your way to becoming a triple bottom line business. Continue reading 25 Ways to Green Your Marketing… 
Filming commercials and other promotional messages goes on every day in southern California, New York City and around the world. A great deal of talent, skill and time goes into those snippets of imagery and action – and a great deal of waste. Continue reading Commercial Filming Goes Green… 
Most people will tell you that they care about saving our forests and conventional wisdom has been to demonize the print industry as the major culprit behind “killing trees.” In face of that common belief, Dick Kouwenhoven, President and CEO of Hemlock Printers, and his team set an audacious goal: to become the “greenest printer in the world.” Hemlock has done it! In 2009 the company was named the “Most Environmentally Progressive Printer in Canada” for the fourth consecutive year and received the “International 2008 Heidelberg Eco Printing Award for Most Sustainable Printing Company.” Continue reading Green Marketing Strategy: Set Audacious Goals… |
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