Shape and Innovate: How to Master the Sustainability Two-Step

Companies have a responsibility to minimize their negative impact on the world, but it turns out that unsustainable development has a negative impact on business as well. For example, resource shortages can affect the long-term viability of supply chains. That’s why leading companies now talk in terms of “sustainability.”

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Dematerialization: Make More Money, Use Stuff Differently

Fifteen years after the release of “Natural Capitalism,” resource productivity is enjoying a bit of a renaissance in the business world, highlighted by firms such as IBM and McKinsey putting big money behind explaining how using less energy and stuff to run your business is the “Biggest Business Opportunity in a Century.”

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It's the Law: Big EU Companies Must Report on Sustainability

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The European Union instituted a new law that will require its biggest companies to include sustainability factors as part of their annual financial report. They must address “policies, risks and results” in relation to “social, environmental and human rights impact, diversity and anti-corruption policies” in their annual reports.

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How Companies Can Embrace 'True Recyclability'

In its 2012 Green Guide revision, the Federal Trade Commission set a standard that allows unqualified recyclability claims to be made if a “substantial majority” of consumers or communities have recycling facilities available where a product is sold.

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Sustainability Mythbusters: Impacts of Sustainability Are Limited

Of all the ideas out in the world concerning sustainability, none may be more patently false than the myth that the impacts of sustainability are limited; that somehow, sustainability initiatives will have only short-term, small-scale benefits for the organizations that implement them.

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What Comes After Cloth Shopping Bags?

Jacquie Ottman on “The newest rule of green marketing and why I’ve decided to help consumers live lean.”

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Tighter Lightbulb Standards Coming From Energy Dept.

The Energy Department plans to strengthen its energy-efficiency standards for certain types of light bulbs by up to 12.9 percent over current levels. The proposed standards could cost companies and consumers more to develop and purchase higher-efficiency bulbs.

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Eco-friendly Eyeglass Case is 'Crafted From the Ground Up'

With their roots buried deep in the sawmill industry, three entrepreneurial brothers—Taylor, Brooks, and Tanner Dame—have built a brand and business around a unique application for wood. Proof Eyewear switches to a 100% pinewood box for its line of eyewear made from eco-friendly materials.

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