Is Ethics the Savior of Branding?

Branding as we know it today is dying. These aren’t just whispers from the fringe but discussions in mainstream journals ranging from Wired Magazine to the Harvard Business Review. And though they all agree that it doesn’t work anymore, what they disagree on is the solution, with options ranging from customer experience to brand ambassadorship to micro-branding to, of course, sustainability. But these all fail to strike at the root of the problem.

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Saving Money Is No. 1 Sustainability Driver

Saving money is the no. 1 reason executives give for moving towards more environmentally sustainable business practices, according to a Grant Thornton report.

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How to Choose a Sustainable Packaging Strategy

Manufacturers have a choice between two valid sustainable packaging models: the circular economy model and the eco-efficiency or linear model.

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Patagonia Giving Away Plant-Based Wetsuit Technology

Unless your skin is about a foot thick, swimming and surfing in the Pacific Ocean for hours at a time requires a wetsuit to stay warm and comfortable. That comfort, however, comes at a price as the vast majority of wetsuits are made from petroleum-based neoprene.

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Sustainable Packaging: The New Product Differentiator?

Companies cannot ignore the problems of wasteful packaging anymore, as consumers either want better materials used or insist on having more disclosure about the materials used to wrap and store their products.

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Sustainability Stories: Three Common Marketing Mistakes

In today’s radically transparent social business marketplace, the reputation of a company extends way beyond its marketing to include its supply chain, manufacturing processes, employee treatment and customer engagement.

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Beyond Going Green: Business Relationships and Sustainable Procurement

Exercising sustainable strategic sourcing surpasses the act of simply obtaining eco-friendly products. Considerations regarding corporate cost reduction, operational efficiency, how companies use internal resources and supplier relations make a considerable impact.

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North Face Treks Towards Ambitious Recycled Materials Goal

Outdoor product company North Face was previously on track to ensure that it used 30 percent recycled material in its products, but has now announced this will rise to 100 percent for all its polyester fabrics during the next 18 months.

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