The Print Council recently issued news of a position paper it will be releasing this month, entitled, Why Print is Green. (http://www.theprintcouncil.org/PressReleases/09Aug25.pdf)

This report should spur us to inform our customers and prospects about our own environmentally responsible corporate policies and practices, and underscore how we, along with companies in our industry, are striving to make financially and environmentally sound decisions. Some notable facts highlighted in the report include:

• In 2008, more than 57 percent of paper consumed in the U.S. was recovered for recycling, more than any material. The paper industry is aiming to reach 60 percent recycling by 2012. Every additional percentage point means that a million tons of paper are recovered.
• Less than 10 percent of U.S. power comes from renewable sources, but in the pulp and paper industry, that figure is greater than 60 percent.
• The average person’s paper use for a year — 440 pounds — is produced by 500 kilowatt-hours of electricity, the amount used to power one computer continuously for five months.

I look forward to reading more about how to market print services as green when The Print Council’s position paper becomes available, and you should too.

 

Brett I would be happy to send you a copy of this brochure, if you like. Send me an email at jnvinyard@msn.com

Why Print is Green; Read it Now! I see the position paper, Why Print is Green, is now available at http://www.mfsanet.org/files/public/WhyPrintBrochure09.pdf. It offers some helpful hints for marketing print services as green to customers and prospects and should be a useful tool in augmenting your existing green programs.