|
||||||
The Federal Trade Commission – the agency responsible for “truth in advertising” – has long distributed guidelines to ensure that companies meet “truthful” standards in marketing their products. The Guides for the Use of Environmental Marketing Claims, referred to as the Green Guides, were last revised in 1998. A lot has changed since then! Continue reading How to Talk Green: FTC Green Guides…  
So how are we doing on our path to sustainability? Actually, not bad, according to the 2012 edition of the Green Biz State of Green Business report. Continue reading Paper Use – More or Less?… Yes, corrugated makes wonderful boxes, but it can be used for soooo much more! Whether you are looking for transportation, a home, a bed for the baby, or your final resting place, corrugated cardboard will be there with you! Continue reading And you thought corrugated was just for boxes, didn’t you?… 
Green products aren’t succeeding the way we had hoped they would back when we started the Green Marketing Coalition in 2008. That has meant that, for many companies, a green approach to marketing has fallen by the wayside. Part of the reason may be the recession. In many situations, being green comes at a price. Continue reading Why should companies be green if consumers aren’t?… 
Corporate sustainability is reaching a tipping point. Despite the poor economy over the last several years, companies are increasing their commitments to sustainability initiatives, the opposite of what one would expect if sustainability were simply a luxury to be enjoyed in good times. Continue reading Corporate Sustainability – A Tipping Point?… 
Google recently was ranked highest on Greenpeace’s annual Cool IT Leaderboard. And that truly is cool. Too many of us give technology a free pass when it comes to sustainability. It’s great to see that some very powerful companies are making clean energy a priority. Marketing, like IT, needs to make a conscious effort to get ahead of the sustainability issue. Our impact on the environment isn’t obvious, the same way it is in the manufacturing industry, industrial farming, mining, construction, transportation or any of a dozen other businesses. But what we do, especially in the aggregate, is a driver of consumption. And we consume resources just in the day-to-day plying of our trade. I’d love to see a similar challenge in the field of marketing and advertising. It would be tough. But that’s what makes a challenge worthwhile. Continue reading Can marketers win the sustainability challenge?… 
Going green in your business is not only good for the environment; it’s good for your bank account. When you operate efficiently, less energy and raw materials are required, both of which cost money. Show consumers how much more eco-friendly and less toxic your product is, compared to your competitors, and they will be more inclined to buy from you. Invest in the success of your employees and the communities you operate in, and you are on your way to becoming a triple bottom line business. Continue reading 25 Ways to Green Your Marketing… 
Filming commercials and other promotional messages goes on every day in southern California, New York City and around the world. A great deal of talent, skill and time goes into those snippets of imagery and action – and a great deal of waste. Continue reading Commercial Filming Goes Green… |
|
|||||
|
|
||||||
