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According to Shel Horowitz, author of Guerrilla Marketing Goes Green, to deliver green messaging effectively requires combining marketing and education. It gives green consumers proof that you are “walking the walk.” For those who aren’t “green aware,” you can be an educator; show them why sustainability is important and how you’ll help them be part of the solution. Continue reading Making Your Green Marketing Resonate with Consumers…  
A recent publication by Accenture, Business at its best: Driving Sustainable Value Creation, provides advice and direction for companies looking for new ways to grow and reach high performance. Full of good information and available free at the link above, a brief synopsis of the publication follows. Continue reading Creating Sustainable Value for your Company… In the larger scheme of things, marketing is set of activities, functions, and processes for creating and communicating products and services that deliver value for customers, clients, and partners. Unfortunately, for many companies, “green marketing” has become a label that describes the way they tout their sustainability efforts and flaunt the responsibility of their products and practices. Continue reading Is It ‘Green Marketing’ or ‘Marketing Green?’… As the new decade ushers in, the opportunity exists to think ahead, to ask the question . . . so what can we expect in 2010 related to green marketing? Following are a few thoughts derived from multiple sources. What about overall public sentiment? Well, the general consensus is that consumers around the world are Continue reading The beginning of a new green decade… This article was originally published by Jane Tabachnick on MediaPost Blogs on November 25, 2009 and is reproduced here with her permission. Green marketing is no longer solely the responsibility of the marketing department. Successful marketing actually depends on, well, the new marketing team; the members of that team however, may surprise you. As businesses embrace a Continue reading It takes a village… At this time of year, many of us are creating marketing plans for next year. It wasn’t too long ago that we could get away with updating the previous year’s goals, plans and budgets with some new numbers and call it done. No more. Too much is changing. The economic turmoil may be calmer, but Continue reading Green your annual marketing plan… I attended a fascinating “green” meeting on September 17. It was the Sustainable Industries Economic Forum here in Seattle. The keynote speaker was Paul Hawken, author and business person – probably best known for launching Smith & Hawken, the gardening retail outlet. I say “probably” – but I confess that Smith & Hawken was all Continue reading A little greenspiration… This report should spur us to inform our customers and prospects about our own environmentally responsible corporate policies and practices, and underscore how we, along with companies in our industry, are striving to make financially and environmentally sound decisions. Continue reading Why print is green: The Print Council’s latest paper… |
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