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The basic recipe for paper is wood, water, and energy. First, trees are harvested and transported to the paper mill. Logs are cleaned and the wood is turned into small chips. Water is added to the chips and, using chemical or mechanical processes, turned into watery pulp. This solution is sprayed onto a long, wide screen called a wire. Water drains out Continue reading Why do we care about recycled paper?…  
We hear a lot about the importance of being “green” in our everyday business practices: conserve, recycle, and reuse. Equally important to “green” practices are sustainable business practices: support, increase, and maintain environmentally friendly and responsible initiatives. I’ve outlined below some ideas for you and your company to consider and explore, and perhaps, to adopt. These programs can be powerful tools in a company’s overall energy management strategy. Continue reading Not Only Green, But Also Sustainable… 
Yesterday I drove by something that almost made me drive right off the road. A Hummer that was wrapped with information promoting a local printer. I couldn’t believe it. Continue reading Perception… 
As direct marketers have more choices than ever on how to spend their ever dwindling marketing budget, I thought it would be helpful to pass along some useful information, some from our paper mill partners, that will help marketers as they evaluate various options of how to best get their message out to consumers. Continue reading Paper and print is an environmentally friendly choice… 
By leveraging digital assets that allow for personalized communication and print on demand tactics that make it possible, marketers can create more relevant dialogue with clients and prospects and drive leads, while at the same reducing print, delivery, storage and disposal costs and their consequential environmental impact. Continue reading Financially and Environmentally Sound Direct Marketing Tactics… I wanted to share MSP’s Earth Day/Week activities and inquire as to what others may be planning or doing, and then share a few thoughts regarding sustainability. Our organization decided to seize the momentum that has been growing related to our green movement and really make Earth Day/Week standout. Obviously the goal is to raise awareness of the green initative, with our primary purpose this Continue reading Earth Day awareness and overall sustainability… |
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