A survey of more than 3,000 executives from 113 countries by MIT Sloan Management Review and the Boston Consulting Group have found that corporate sustainability is reaching a tipping point.
Despite the poor economy over the last several years, companies are increasing their commitments to sustainability initiatives, the opposite of what one would expect if sustainability were simply a luxury to be enjoyed in good times.
The report’s conclusion:
There is new and strong evidence that companies are making striking commitments to sustainable business practices – investing both time and money in strategies that address competitive landscapes increasingly shaped by climate change, resource scarcity, regulatory uncertainty, and economic volatility.
The business case is being made and those companies that are able to tie profits to sustainability activities are going beyond communications, risk management, and reputational concerns. They are seeing concrete profits emerge now, not anticipating them in the future.
How far has your organization grown in keeping sustainability alive?