Green Marketing Coalition

Sustainability Reporting Leads to Higher Cash Flows

GMC Staff — Fri, 24 May 2013 18:17:22 +0000

More than half of companies say sustainability reporting leads to higher cash flows and helps improve firm reputation, according to a report from the Boston College Center for Corporate Citizenship and Ernst & Young.

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Values vs. Value

GMC Staff — Thu, 23 May 2013 19:35:25 +0000

Is the consumer a cause-driven liberal when surveyed, but an economic conservative at the checkout line? Is the ethical consumer little more than a myth?

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The Missing Ingredient in the Sustainable Consumption Sauce? Excitement!

GMC Staff — Wed, 22 May 2013 19:00:35 +0000

In the ongoing quest to scale up sustainable consumption and make it the norm rather than the exception, companies have managed to identify multiple obstacles – from cost and availability to lack of consumer awareness.

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Climate Resilience: Deconstructing the New Buzzword

GMC Staff — Tue, 21 May 2013 18:52:24 +0000

“Climate resiliency” is a new buzzword in environmental communications. Buzzwords are exciting because when they're successful, they convey important concepts in a compact and compelling way. At the same time, it's easy to assume audience understanding and for terms to be co-opted over time.

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Waste-to-Gold Alchemy

GMC Staff — Mon, 20 May 2013 18:46:22 +0000

The materials Waste Management’s customers generate — and pay the company to haul to a landfill — have a potential market value of $8 to $10 billion — no small thing for a company whose annual revenues are around $14 billion.

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How a Design-led Approach Can Influence Sustainability Efforts

GMC Staff — Fri, 17 May 2013 18:36:43 +0000

In recent times, the issue of sustainable consumption has gained renewed attention and relevance. A number of studies have highlighted the magnitude of the problem: the ecological, the economic, environmental and equity footprint of the challenge and its associated disparities are ever increasing, and as such, progressing to increase at a pace that warrants severe sustainability challenges.

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Four-Legged Vegetation Management at O’Hare Airport

GMC Staff — Thu, 16 May 2013 18:23:38 +0000

So who really needs gas-guzzling machinery to mow the lawn? The Chicago Department of Aviation (CAD) has hired a herd of goats to provide sustainable vegetation management at O’Hare International Airport.

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